Our History

Era Baru started in 1998 in Penang by Mr. BK Lee as a courier company and has since expanded into logistics, focusing on last-mile delivery. Over the years, the company has gained a deep understanding of the industry's needs, prioritizing Speed, Reliability, Confidentiality, Security, Flexibility, and Timely Delivery. These principles form the foundation of our operations, ensuring a stable framework for delivering value-added services. Era Baru is committed to building long-term relationships and offering the best solutions and services to its partners.

Our Brand Promise


At Era Baru, we promise to redefine courier and logistics by blending cutting-edge technology with personalized service. Every shipment is treated with precision, care, and agility, ensuring that no matter the challenge, your cargo reaches its destination seamlessly. We don’t just transport goods—we create custom, adaptive solutions that grow with your business, transforming complexity into efficiency. With us, it’s not just about delivery; it’s about building a future of trust, innovation, and excellence in courier and logistics.

PRECISION

CARE

AGILITY

Holistic Experience

Vision

Era Baru strives to provide our esteemed clients with cohesive, transparent and collaborative courier and logistic experience in their journey with us through a dedicated team of professionals utilising proprietary technology 

Industry Leader

Mission

Our mission is to spearhead the logistics and courier industry by providing unparalleled customer experience and continuously developing value added network of services tailored to the needs of our clients.  

Our Beliefs

Core Values

The heart of Era Baru is in our values which drives us forward. The 3 main values of Era Baru are Empowering People, Innovation & Technology, and Transparency. These core values guides everything we do in Era Baru. 

Era Baru Business System

With a passion for excellence and a drive for perfection, we redefine the standards of courier and logistics services across various industries.

Join us on this exhilarating journey as we revolutionize the way courier and logistics is perceived and executed, setting new benchmarks every step of the way.

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